Do you know the origin of your website users? How long do they stay on average and how many pages do they view per session? These and other metrics allow us to collect relevant information about the user of the website, which in turn helps us to tailor the strategy based on the results obtained and to improve the user's browsing experience.
Contrary to Outbound Marketing (Traditional Marketing), Inbound Marketing (Digital Marketing), it is possible to analyze, measure and verify the results of ALL the implemented actions! The analysis of Key Performance Indicators (KPIs) and metrics from the Marketing and Communication Strategy should be analyzed regularly in order to increase the company's revenue and reduce its costs. It is through this reporting that the effectiveness of the effort and investment applied is determined.
WHAT DO WE KNOW ABOUT VISITORS ON THE WEBSITE?
WEB ANALYTICS ADVANTAGES
More than defining and implementing innovative Marketing and Communication Strategies, it is crucial that they meet the needs and objectives of your target audience and for that to happen, you need to analyze, measure, test, re-analyze, measure and test again (this process is called Web Analytics)! In this way, it is possible to improve the performance of the website or web page and to promote the desired results.
And you, have you analyzed the results and defined the most successful strategy to reach your target ?!