Email Marketing or newsletters is one of the Digital Marketing tools that allows you to send relevant and promotional content to the right person at the right time. This is a communication channel with wide reach, since all online users use email, however, keep in mind that you are not interested in the general public, but your target audience. So DO NOT BUY Databases, as well as not knowing the origin of the contacts, they can destroy your reputation and domain. Contrary to what you may think, your database must be created through Double Opt-In, when the user fill in the form and confirm that want to receive your content, otherwise it may be considered SPAMMER.
Email Marketing is a powerful communication tool, but it should be used with moderation and responsibility so that the results are as expected.
WHY SHOULD YOU USE EMAIL MARKETING?
In view of the above, Email Marketing is one of the most indicated strategies for maintaining contact with your target audience and developing a relationship between the company and the consumer.
And you, do already use Email Marketing ?! If you need help improving your results, contact us!