Writing for conversion! This is undoubtedly the best definition for Copywriting & Content Marketing because, in fact, this is the purpose of this Digital Marketing technique, which goes hand in hand with Content Marketing (so much so that we will talk about both as if they were one).
Rather than writing, it is necessary to write content that is relevant to the audience, persuasively and with the right tone (language), to promote a product, service, person or brand and influence the reader to make a specific decision. The secret of Copywriting is to make attractive, interesting and unique content, in order to increase conversion (subscription, purchase, sending information, sales). Remember: the most important thing is to know how to communicate (well) with consumers!
This is an essential tool for SEO (Optimization for Search Engines), as it contributes to increasing brand visibility on the Internet, generates traffic and empowers consumers.
BASIC CHARACTERISTICS OF COPYWRITING
COPYWRITING ADVANTAGES
Copywriting and Content Marketing also allow you to write content for online and offline communication channels! With particular emphasis on:
ONLINE CONTENTS
OFFLINE CONTENTS
Due to its versatility, Content Copywriting & Marketing, apply to any and all types of business, regardless of the industry. But you know the best part ?! We love to write and we want to tell YOUR story to the world! Do you accept the challenge?!