Do you remember when you have clicked on a sponsored ad and headed for a certain page with a clear message, attractive layout without distractions, Call To Action (CTA) and a contact form?! Yes, exactly that! It is called Landing Page or Destination Page/ Conversion Page, and aims to generate results, more specifically, conversions!
HOW TO CALCULATE THE CONVERSION RATE
Conversion Rate = Number of Page Conversions/ Number of Page Visitors
These are pages that have fewer elements than a homepage of a website for example, but purposefully since they have only one goal: to turn traffic into leads and leads into customers. The reason why, do not present navigation options, social media plugins, among others, so that the visitor focuses only on the content/product presented.
These are pages that capture the contact information of your visitors through an offer, Call To Action button and contact form, namely the name, email, and telephone. Indispensable for Google Adwords Paid Campaigns!
CALL TO ACTION (CTA)
In most cases, it is the conversion button itself that presents the offer to the visitor or tells them what to do. Eg: "Download", "Enjoy Discount!".
That's why we create Landing Pages that convert, generate leads, and deliver results!
Now that we've shown you the Landing Pages potential, tell us: what is the next product/service you intend to present to your target?