Also known as E-Commerce or Online Stores, e-Commerce is currently one of the most widely used sales channels worldwide, with a high growth trend. Refers to the purchase and/or sale of products or services through the Internet, presenting numerous advantages for the consumer, retailer, and company. Through E-Commerce or Online Stores, companies make their products/services available on the Internet, nationally or globally, 24 hours a day, 7 days a week, 365 days a year. Consumers have no time or physical restrictions, as they can easily access your store via a Smartphone, iPhone or Tablet, anytime, anywhere! In addition to enjoying more sources of information about the product or service they intend to purchase, before buying it, they can consult the feedback and reviews of other customers.

However, the advantages for the company are also notorious, namely:

  • Reduced operating costs
  • Availability 24h / day, 7 days / week, 365 days / year
  • Greater geographic reach
  • Stock reduction

But notice that E-Commerce is not limited to the B2C (business to consumer) segment, it can also occur in B2B (business to business), depending on your company target.


#1 Product search/ service to be purchased

#2 Brand or company selection (or supplier if applicable)

#3 Product/ Service choice on the website

#4 Add to cart/ order

#5 Inserting billing data as well as delivery address

#6 Payment method selection (Credit Card, ATM, Paypal, Bank Transfer, etc.)

#7 Payment

#8 Receiving/ Order/ product Survey

But it is not enough that you have your products/services available online, it is necessary to define and create Digital Marketing Strategies that will help you achieve the expected results.

At Double, we create solutions that boost your business online, through the world's largest showcase: the Internet.