Watching your site through the eyes and user behaviors is possible and enable you to optimize a browsing experience not even.
After creating the personas of your company/business, it is important to simulate their access to the website that is being developed, in order to identify gaps, make improvements and highlight the most relevant contents. In this way, you get an unbiased view of the features to be adjusted, organization and structure of the website layout and how to provide an excellent browsing experience.
But beyond the browsing experience, you must quickly realize what your company is offering and delivering. That is why it becomes as important, acting and thinking as a user who is browsing and exploring the website for the first time.
USER TESTING BENEFITS
There are many aspects that should be considered when developing a new website so that the user has an interest in staying the same and returning. In addition to being attractive, you should have all the information about your products or services and satisfy the need or problem of your target. And you must take into account that today's user searches the information autonomously and requires an intuitive and functional website.
Does your website meet the requirements?!