What is the Investment Needed for a Successful Online Business?

28 Jun, 2017 09:05

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The Internet is currently one of the main communication and information channels used by consumers to research and/ or purchase products. And targeting possibilities are almost "endless" for businesses, eliminating any location barriers. Already for us not to speak of the fact, that any face-to-face business, can be carried out in a digital context, thus increasing its visibility and revenue.

Market trends dictate the exponential increase of Online Business, be they blogs, institutional websites, agents, online stores (eCommerce), distance education, consulting, among others. But do you know what the investment is needed to set up a successful Online Business?! Let's start at the beginning.


The answer is very simple> "It depends". It depends on your purpose and type of business, the results you want to achieve, the ROI (Return On Investment) and your target.

Obviously, there are several platforms that allow you to make websites for free, but in contrast, they do not ensure your content and databases, do not allow you to customize the visual appearance of the website or page online, or make other relevant settings. Allow us the frontality: you can also buy a car for €500 correct? But clearly that the conditions, safety, and quality of this, will not be comparable to those of a car of €15,000. With the websites/ online business is exactly the same and the truth is that "the cheap goes always expensive" sooner or later.


Before you decide how much you want to invest in your Online Business, answer the questions:

  • What is your goal with an Online Business?
  • How far do you want to go?
  • Who do you want to reach?
  • How much do you expect to sell?

But for you to have an idea of the market values, we can assure you that: a robust, secure, developed by qualified professionals and with various integrations website (Social Networks, Payments, SEO, Email Marketing, etc.) may vary between €1,500 and €10,000. But if we talk about a custom built platform, which includes reserved areas, buying and selling goods or services simultaneously (eg.: OLX), the investment could be approximately €30,000, while for other technology platforms that imply other types of customization or more complex integrations, there is no limit to the amount invested.


At this stage it is important for you to be realistic and set SMART goals (Specific, Measurable, Attainable, Relevant and Time-Based), but also the time to reach Break Even Point* (eg, between 18 and 24 months). Take into account Fixed and Variable Costs, respectively: salaries, software, servers, income, water, electricity, the internet, cleaning and commissions, outsourced labor, suppliers, among others. But you should also take into account the costs associated with Marketing and Communication Strategy, because of no use to have an Online Business if your target does not visit your site.

*It is the indicator that determines the minimum amount that a company must sell in order not to present a loss and to balance the invested capital (in Break Even Point there are no gains or losses).

Politics aside, James Goldsmith was already saying:

If you pay peanuts, you get monkeys. James Goldsmith

Remember that a cheap investment in the beginning, will represent a high expenditure in the future! You want your Online Business to have the proper monitoring and growth, CONTACT US!

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#Double #DigitalAgency #OnlineBusiness #Website

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