Privacy-First Personalization: How Umbraco Engage Can Transform Your Digital Experience


23 May, 2025 13:00

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Privacy-First Personalization: How Umbraco Engage Can Transform Your Digital Experience


Users don’t just want personalized experiences — they expect them.
But how do you personalize without crossing the line on privacy?


It’s a tough balance. Luckily, Umbraco Engage was built to help us get it right.

As a certified Umbraco Silver Partner, we’ve been following this tool’s development closely, and we believe it’s a game-changer for teams who want to deliver smarter, ethical, and truly engaging digital experiences.

Let’s walk through three key principles of responsible personalization – and how Umbraco Engage makes it all possible.

 

Respect the user – always

Everything starts with trust. Data collection should always happen with clear and informed consent. It’s not just about having a consent banner – it’s about building trust: no data unless the user says yes.

Umbraco Engage supports this approach by working seamlessly with consent preferences, allowing you to personalize responsibly without compromising integrity – all directly inside your CMS.

 

Focus on first-party data

Third-party cookies? They’re on the way out.

The future lies in first-party data – the data you collect directly from your visitors. It’s more accurate, relevant, and most importantly, more respectful.

With Umbraco Engage, you can:

  • Recognize returning visitors
  • Adjust content based on referral source (e.g., GitHub visitors get technical articles)
  • Build dynamic experiences based on real behavior

 

Turning data into real results

Data is only useful if you act on it.

That’s why Umbraco Engage comes with:

  • Built-in A/B testing
  • Real-time personalization
  • Behavioral insights directly in the Umbraco back office

Imagine knowing instantly when a user logs in – and serving them a tailored journey instead of a generic homepage. That’s the power of data that works.

The Result? Less noise. More relevance. Better conversion.

 

Ready to try it out?

As a Silver Partner of Umbraco, we believe responsible personalization is the future of digital. That’s why we’re excited to help our clients explore the full potential of Umbraco Engage with a free 45-day trial.

👉 Request your free 45-day license


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