It was on June 30, 2017, that we celebrated World Social Media Day #SMDay, and the truth is that today we no longer live and/ or work without them! 😇 This date was first celebrated in 2010 at a Mashable initiative to highlight the digital revolution that has transformed the media into a social environment.
But what is the use of Social Media in our day to day? What is the importance of Social Media for companies?
Today, brands and people use Social Media to connect, create relationships, learn about habits, strengthen connections, establish links, create content (company and user - UGC User Generated Content) and even to sell or buy products/ services and also, to find new opportunities. And through this "new" channel of communication, companies gain the confidence of their audiences, improve their results and increase conversions.
SOCIAL MEDIA ADVANTAGES FOR COMPANIES
#1 THIS IS WHERE YOUR TARGET IS
If you think the goal is to be present in all Social Media, you're wrong! Your company should only have an Institutional Page in your target Social Media, otherwise you will be communicating to an audience that is too broad and wasting time and €.
#2 INCREASES BRAND NOTORITY AND VISIBILITY
As you know, the Internet breaks down any and all geographical barriers, so your Social Media can be watched by users around the world, enabling you to reach New Market Segments.
#3 TRANSMIT A CURRENT AND POSITIVE IMAGE OF THE COMPANY
Your brand is constantly evaluated by your audience, in different ways and communication channels. But through Social Media, where you must create relevant content (Content Marketing) for the audience, you can interact in a personalized way with your target, creating little by little, a positive reputation.
#4 AVAILABILITY 365 DAYS/ YEAR
Whether through Facebook, Google+, Youtube, Twitter, Blog or other Social Media, your content, products or services are available (visible) 24 hours a day, 7 days a week, 365 days a year.
#5 CREATES CUSTOMER PROXIMITY
What was once more difficult to achieve, nowadays it is possible through Social Media: proximity. These enable real-time customer/ prospect feedback, thereby improving the quality of the company's products/ services and customer experience.
#6 INCREASES TRAFFIC
By sharing articles and content from your website on your Social Media, they serve as a traffic catalystfor your website or web page, improving the credibility and relevance of your website in Google's eyes.
The result? Greater PageRank.
#7 IMPROVES THE POSITIONING OF THE SEARCH ENGINES
Following the previous advantage, search engines like Google will analyze ALL the content published by your company on different online platforms. And then it defines its relevance to the competition (it seems simple, but it is not! The algorithm changes often and the content war is here to stay, but we have the solution!).
#8 CONTRIBUTES TO THE COMPANY'S REVENUE
By implementing an effective Marketing and Communication Strategy, your company is expected to improve results and increase sales. However, we caution that it is NOT an immediate process*! It is necessary to approach and interact (adequately) with the user in each of the phases of the Sales Funnel, in order to capture it.
*At the level of Marketing and Communication Strategies applied in digital context, the results are never immediate, but at least in 6 months it is possible to analyze interesting metrics.
#9 PROMOTES CUSTOMERS 'FIDELITY
To keep your customers loyal and capture quality leads, it is important that you know exactly who your target audience is and know what your needs and expectations are. In this way, you must first create a persona who represents your target, and then adapt the strategy to implement.
#10 LOW COST FACING RESULTS
Once the strategy to be implemented has been defined, it follows the creation and development of the Editorial/ Content Plans, which may or may not include Paid Campaigns in Social Media of your company. But the great benefit lies in the possibility of targeting the publications and ads according to the profile of your target audience, thereby increasing their reach. In the case of Facebook, for example, it is possible to present a certain post/ advertisement to the largest number of users who are likely to click or view.
If we compare the investment and its results to the digital level with other (traditional) media, we often find that online investment is still relatively more affordable. BUT, and there is always a "but", this will depend primarily on your company goals and your target audience.
#11 COLLECTION OF RELEVANT DATA ON TARGET
ALL Social Media provide statistics with the results obtained in each publication, be it in terms of reach, clicks, views, likes, comments, shares, among others. In addition, it is still possible to observe the main sociodemographic characteristics of its followers (gender, age group, location, language, etc.).
But beyond the social environment provided by Social Media, there is also a sensory experience at the level of VISION and HEARING. For businesses, it is extremely important to LISTEN to your audience to check the needs, expectations, discontent, experiences and trends of your target audience.
As you can see, currently the presence in Social media should be part of any Marketing and Communication Strategies for Business. Let yourself be found by your target and improve your results!
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