Is your website SAFE ?! Find out why you should install an SSL Certificate on your website!

23 May, 2017 09:00

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Have you noticed that some websites have a green bar in the URL, a padlock and/or an indication that they are SAFE to navigate ?! But do you know what this information means?

Safe Website

Whenever a website has a Secure Socket Layer (SSL) Digital Certificate, it means that the browsing data of its users and customers are not fraudulently intercepted, guaranteeing 100% SECURITY while browsing. But in technical terms, it is a technology that improves the security of data transmission over the Internet, as it encrypts and protects data transmitted through the HTTPS protocol.


HyperText Transfer Protocol Secure, HTTPS, is the implementation of the Hypertext Transfer Protocol (HTTP) over an additional layer of security through the SSL Certificate. In this way, the HTTPS protocol is the combination of both HTTP and SSL and is central in all websites, but especially in those that sell products or services online (online stores/ e-commerce), due to the transactions carried out (banking, etc.).

Now you know that whenever the URL of a website starts with "https://" instead of "http://", it is because it is a SECURE website.


Secure Sockets Layer has an Encryption System with two keys to transmitted data, a public key (known to all) and a private key (known only to the recipient) and is the only way to get full security in the e-commerce data.

As we have already mentioned, there are several visual signs that a website is safe to navigate, namely: the URL (must begin with https), the lock icon, the word "Insurance" and the SSL certificate itself (by clicking 2x on the Padlock can confirm the information of the same).


#1 Data Security

O SSL ajuda a evitar a prática de phishing (utilização de métodos tecnológicos que levam o utilizador a revelar dados pessoais e/ou confidenciais.) e roubos de identidade.

SSL helps prevent phishing (using technological methods that lead you to reveal personal and/ or confidential data) and identity theft.

#2 Customer confidence - brand

Even if users do not know the technical meaning of SSL, they know that it provides security while browsing the website. Through the visual signals presented, it transmits more confidence to users and promotes a secure relationship between the brand and the customer.

#3 Credit Card Payments

Online businesses offer various methods of payment, including Credit Card, which requires the insertion of confidential information such as card number, validity and code. Many banking entities require the installation of SSL in these cases.

#4 Positioning in Google (SEO)

Google benefits from SSL Certified websites, as this protocol is part of the ranking factors of the algorithm, thus increasing the visibility and online reputation of your website, as well as being a Competitive Advantage to your competition!

#5 Quick Installation

Depending on the degree of security you want to assign to your website, the installation time varies from 5 minutes to 7 business days, and the highest security level (Extended Validation) is also what generates the most results!

At Double we present you 3 main levels of SECURITY in SSL Certificates, namely (in ascending order):

III. Domain Validation

  • Valid for all businesses, individuals and businesses
  • Validation: domain
  • Emission: 3 - 8 minutes
  • Reliable Seal

II.Business Validation

  • Valid for all businesses and businesses
  • Validation: company. Users can check the company name, address and phone number
  • Issued: 2 - 4 business days
  • Reliable Seal

I.Extended Validation

  • Valid for all businesses and businesses
  • Validation: company. Compare domain and company per se
  • Issued: 2 - 4 business days
  • Trust Seal - Highest Trust Level
  • Green bar

Conquer the confidence of your visitors and protect sensitive information through secure and encrypted data transmission!

Contact us and know our solutions to make your website SAFER! 🛡🔒

#Double #DigitalAgency #SSL #Https #DigitalCertificate

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