A Digital Marketing Plan has high importance in the accomplishment of a communication strategy. But often, communications in the various media are carried out without any prior planning, which is reflected in disastrous consequences and disappointed expectations.
That is why we will give you some tips, but also invite you to know our services.
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Analyze your company:
First, you must know what you have achieved and what the critical points (if applicable) of the company.
Pay particular attention to customers number and the sales volume, but also to the distribution channels used. If possible, compare these values with those of your market so that you can easily realize the potential of the company.
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Set your goals:
Specify exactly what you want to achieve and how long. Timelines help you organize workloads and set priorities.
But do not forget: goals must be measurable, realistic, dated and achievable!
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Get to know your target audience:
Find out who your customers are and what they are looking for! Know their characteristics, needs, and lifestyle. Based on this analysis, you can chart your consumer profile and meet your needs. Different target audiences have different needs and expectations.
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Set the channels you want to use:
Taking into account your target, identify the most relevant channels for communicating with and reaching it. Each campaign must be tailored to the target audience and its ultimate goal.
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What content do you want to submit?
This is one of the most important steps in a Digital Marketing Plan! The content presented is one of the factors that leads the consumer to stay or not, more time on your website. If you do not know how to do it, we will help you!
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Make a schedule of actions:
Digital Marketing requires the accomplishment of several actions, in order to achieve the previously defined objectives. By performing a schedule of actions you can define the order of the campaigns and how they are presented to your target audience.
But know that: all actions are interconnected!
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Analyze the results:
It is important to follow all the actions and campaigns carried out, to identify the ones that have the greatest results . In this way, you must define which analysis and monitoring tools to use and we can help you!
Strategic planning is a critical success factor for all companies and/or brands!
What are you waiting for to get to know us better?! www.double.pt