In today’s ever-changing digital landscape, Codegarden 2025 (the leading event for the Umbraco community) delivered a strong message: the future of digital experiences is set to be smarter, quicker, and more user-centric.
One of the standout announcements was Umbraco Compose, a modular content platform tailored for businesses that need to scale rapidly across various brands and channels. For marketing teams, you can launch campaigns or microsites without starting from scratch, significantly speeding up your time-to-market. We witnessed similar architectures in action during our collaboration with Danish Crown, and the positive impact on their business is undeniable.
Another significant enhancement was the introduction of Flexible Environments in Umbraco Cloud. This feature lets your team test and develops new functionalities alongside your live site, eliminating risk and downtime. It’s a true game-changer for agile marketers eager to innovate quickly without disrupting their current digital presence.
Blocklist Variations also took center stage, giving content managers the ability to customize experiences not just by language, but also by audience type. Whether you’re aiming at end consumers, partners, or premium users, you can now deliver personalized content more effectively than ever.
The topic of scalability was also front and center, with the introduction of full Backoffice load balancing. This means global organizations can support multiple editors working simultaneously without running into performance issues. Perfect for high-volume content operations.
Naturally, AI stole the spotlight. With the fully exposed Management API, integrating AI agents into the Umbraco Backoffice is now a reality. These agents can automate tedious tasks such as translations, SEO checks, and content cleanup, freeing your team to focus on strategy rather than routine maintenance.
Perhaps the most forward-thinking discussion revolved around the nature of the web itself: Are traditional websites on their way out? As Large and Small Language Models (LLMs & SLMs) gain traction, users are increasingly gravitating towards conversational interfaces. One agency showcased a car leasing solution where users simply tell an AI agent what they want (eliminating forms and buttons) and receive a proposal in minutes.
Finally, for companies overseeing multiple sites or brands, the Umbraco Cloud blueprint system provides a robust way to spin up new websites based on a base project while maintaining control over design, updates, and structure.
For business leaders aiming to secure their digital future, the insights shared at Codegarden 2025 demonstrate that Umbraco is equipped to support modern, scalable, and personalized web strategies.
Written by Marco Teodoro
Founder & CEO, Double
Connect with me on LinkedIn | Follow us on LinkedIn
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