Social Media is a powerful Marketing and Communication tool that allows companies to create and strengthen relationships with their target audience. But they should be used strategically and planned, with realistic perspectives on what can or cannot be done. Because regardless of the goals you set, you need a medium-term planning and to present relevant content to your target.
But there are URBAN MYTHS that induce companies to misbehave in Social Media and even to stay away from social platforms. That's why today we bring you this article because we want to help you enjoy the full potential of Social Media! Have good readings 📖😉
8 MYTHS ABOUT SOCIAL MEDIA
#1 MY COMPANY DOES NOT NEED SOCIAL NETWORKS
Consumers spend more and more time online and your target will certainly not be an exception. Know that if you are on Social Media, your COMPANY MUST also have a presence in those that are most used by your target audience! In addition to that, this communication channel is an added value (we would even say it is indispensable) in its Marketing and Communication Strategy.
#2 I NEED TO BE IN ALL THE SOCIAL MEDIA
Business Page on Facebook, Youtube, Google+, Twitter, Instagram, Snapchat, Linkedin and we could continue to list the remaining Social Media in the list. But the reality is that your company MUST NOT be in ALL Social Media, but only in those that make sense to the objectives, target and desired results. Certainly, you do not want to spend € and resources in vain! However, if your business is an exception, ensure an active strategy on the platforms you're on.
#3 TO HAVE MANY FOLLOWERS IS A GOOD INDICATOR
Quantity does not always mean quality! Or do you think asking your network of friends/ acquaintances to " Like" on your page brings you some return or quality leads? NO!
If your goal is to advertise the brand, start by creating a connection with the audience, then have a community or legion of followers (brand advocates). Engagement is the keyword!
#4 I CAN DO THE SAME POST ON SEVERAL SOCIAL NETWORKS
Each Social Media has a communication objective, requirements, functionalities and distinct publics, making it different from the others. That is why you should use each one according to your specifics and your target.
Let's look at the example of Linkedin VS Instagram: while the first one is of a professional and institutional, the second one presents mainly lifestyle, inspiration, fashion, etc. contents. Therefore, it is important that you notice these differences and use them for your benefit!
#5 SHOULD REMOVE NEGATIVE CLASSIFICATIONS AND COMMENTS
We know that sometimes it is difficult to read negative reviews, but on the other hand, it is an opportunity to show the audience that they can control the situation and recognize the error (if applicable).
This myth is directly related to Online Crisis Management (but this will be a theme for another article!
#6 THE RESULTS ARE IMMEDIATE
Do you think you can analyze meaningful results in the first 60 days?! Then know that the minimum period for consistent results ranges from 6 to 12 months. And within this timeframe, there are many tests carried out at the level of the publication content, image, format, among others, in order to perceive which works best (and generates more return) for a certain target.
#7 SOCIAL MEDIA ARE ONLY ON OBTAINING LEADS
Even if that is your overall goal, you should not restrict your Marketing and Communication Strategy to it. As we explained above, creating an online community or a legion of followers for your brand requires a specific strategy for the first phase of the Sales Funnel: ATTRACT (for a final phase, SELL).
Do you know that users before purchasing any product or service, look for detailed information on the same, on various online platforms, such as Social Media?! They are especially important to comments from other users and reviews attributed to the brand.
#8 POSTS ARE SUFFICIENT TO INCREASE BRAND NOTORIETY
No! To increase the visibility and notoriety of a brand (especially if it is a brand new in the market), its Marketing and Communication Strategy must ally in actions in the traditional media (Outbound Marketing) and digital (Inbound Marketing).
CONCLUSION
If you got here, we congratulate you! It demonstrates an interest in improving your online presence and increasing your results. Now that you know the myths about Social Media, it's time to "get your hands on" the Social Media of your company and realize their potential!
Before you go, confess us: did you believe in any of these myths? What? Share your opinion in the comments!
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