10 DIGITAL TRENDS FOR 2016


29 Mar, 2016 09:00

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#1 Wearables and Smartwatches

From sporty style to a race or more classic to a meeting, in steel or leather, for the "boy and the girl". The models and design of the smartwatches and wearables available in the market are increasingly diversified.

Like a wristwatch, smartwatches feature a host of features that allow the user to use the device to play sports, measure heart rate, access email, and Wi-Fi, and enjoy a variety of applications for iOS and Android.

#2 High-Tech Homes

The evolution of new technologies is not only limited to electronic and portable equipment! Currently, in some High-Tech Homes, all home appliances and appliances are already networked!

Through a remote control and management system, you can record and save revenues, analyze air quality, program the laundry machine through the tablet or smartphone, connect equipment with your voice, and be informed by notification whenever the validity of the food if it Is approaching the end and the refrigerator door is open. Also electrical and plumbing faults will be easily detected through applications for mobile devices.

#3 Virtual Reality vs. Augmented Reality

While Virtual Reality creates a navigation environment, Augmented Reality improves and increases its contact with the surrounding environment. Both allow unique experiences in video games, cinema and even in the dissemination and communication of products/services.

#4 Security & Privacy

If once we had different accesses for the various platforms online, mobile phones and computers, the same does not happen today! Currently, all devices are networked, thereby facilitating access to hackers, endangering our security and privacy.
In this way, the concepts of security and privacy gain another relevance when associated with Internet Of Things, where users show greater interest and care with the information made available online.

#5 Internet Of Things

All equipment is connected in some way, either by automatisms, applications or shared access.
The IOT allows for constant connection and control of all equipment and gadgets, which are somehow connected to the internet and exchange data and information with each other. The number of connected objects and equipment is expected to increase in the coming years.

Internet Of Things

#6 Customization

Mass communication (same for everyone) ceased to exist, being replaced by the personalization of the message, destined only to "Maria" and "António". The individuality and interests of each are each more relevant and pertinent to brands and companies, who seek to be where the consumer is and get to know him better and better.
Traditional communication strategies now have to adapt to a new reality: every consumer is unique and special!

#7 Word-Of-Mouth

The word-of-mouth is increasingly important for consumers and brands! In the past, the information available on a product/service was sufficient to carry out the purchase of the same, however, these days it does not happen.

We look for more and more details about what we intend to acquire and pay special attention to the opinions of friends, family, and other users at the moment of decision. In this way, the "new" consumers are the true ambassadors of the brand and brand lovers!

#8 Mobile devices

Mobile devices have become the main means of viewing content by most online users! They are often the first link between the brand and the user, so companies must adapt online presence for reading on mobile devices, giving priority to mobile versus the desktop.

#9 Search Engines

Consumers are increasingly demanding and informed, so they exploit all the search tools available on the market. In this sense, Google is developing new search functionality to enhance and individualize user search.

#10 Vídeo Ads

Users' preference for audiovisual content is becoming more and more apparent! Promotional videos, 360-degree footage, virtual reality glasses among others are just a few of the formats recently used by brands.

Vídeo Ads

The Vídeo Ads asserts itself as a medium-term digital trend and allows companies to analyze metrics such as the number and time of visualizations, video duration and automatic reproductions of it.


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